Luma privacy policy
Last updated:
This policy covers Luma, the mobile word game published by Sarkhan Rasullu under Aguga Games, and these Luma website pages. The Android package is com.aguga.luma.
Which release are you using?
Version 0.1.13, currently in closed testing on Google Play, contains no advertising SDK. The version 0.1.18 release candidate includes Google Mobile Ads 25.4.0 and Google's User Messaging Platform (UMP) 4.0.0 for optional rewarded ads and is awaiting release. The advertising sections below describe that candidate. Production availability has not been announced. Check the installed version in Settings.
Luma has no account or in-app purchases. Puzzle progress, seed balance and game settings stay on your device unless you choose to export or share them. Google SDK processing in an ad-enabled release is separate from these local game records.
Progress and reward records on your device
Luma stores language selection, puzzle progress, earned seeds, settings and garden choices locally inside the app. A local recovery copy may be kept when a save cannot be read.
In the ad-enabled candidate, local reward records include a random ad-attempt reference, timestamps, pending or completed state, and seed-credit receipts. A separate native reward journal helps recover confirmed rewards and prevent duplicate credit. Luma does not automatically upload these records or use them as an account. They are separate from identifiers handled by Google's SDKs.
There is no cloud sync or automatic developer-held progress copy. Local progress and reward records have no scheduled expiry; they remain until you remove them or the app or operating system clears them. Android app data is configured to be excluded from cloud backup and device transfer. Keep an exported backup if you want to preserve progress.
Optional rewarded ads in the v0.1.18 candidate
Optional ads are off by default. After the first session, a player must select “18 or older” and separately choose “Enable optional ads” before using rewarded ads. Selecting “Under 18” or “Prefer not to say” keeps them unavailable. Luma asks for an age group, not a date of birth; this is a player selection, not an identity or age-verification service.
Ad offers appear in separate hint details. Watching is optional, and you can keep solving puzzles and using free meaning clues without watching. A confirmed completed ad earns five seeds, with at most three successful rewards per UTC day and a five-minute cooldown after a successful reward. No ad offer appears in the first session. There are no forced ads.
Google advertising and privacy services
Ad-enabled releases use Google AdMob to provide rewarded ads and UMP to obtain applicable privacy choices. These services can communicate with Google separately from Luma's local saves. Google's advertising SDK collects and shares data for advertising, analytics and fraud prevention, including:
- IP address and the approximate location inferred from it.
- App interactions, such as launches, taps and video interactions.
- Diagnostics about app and SDK performance.
- Device or other identifiers, such as the Android advertising ID, app-set ID and applicable device account-related identifiers.
Google states that Mobile Ads SDK data is encrypted in transit using TLS. Processing depends on the SDK, device, region and applicable choices. Choosing non-personalized ads or declining personalization does not necessarily stop processing for measurement, fraud prevention or other eligible services. Enabling or disabling optional rewards is not a guarantee that an installed SDK makes no other service requests.
See Google's privacy policy, how Google uses information from partner apps, and Google's Android advertising SDK disclosure for Google's handling and controls.
Ad preferences and Google privacy choices
In Settings, open Optional rewards and Ad preferences to review your age-group selection and optional-ad setting. “Turn off optional ads” stops new rewarded-ad requests from Luma; it does not withdraw a previously recorded Google consent choice.
Use the separate “Ad privacy choices” control in Settings, where available, to open Google's privacy options and review or change applicable choices. A Google privacy form may not be available in every region or state. You can continue playing with optional ads off.
Age-group and ad-enable choices are kept in native app storage and are not included in Luma's exported backups. Google's consent state is also separate from the progress backup. Importing a progress file does not enable ads or restore those privacy choices.
Game files and offline play
Luma includes game files, word packs and fonts in the app package for offline gameplay, including first launch. Ads and privacy-service checks need a connection. Opening a website, emailing support or using a network-based backup destination can also require an internet connection.
Backup files you choose to save or share
Exporting prepares the latest JSON progress backup in temporary app cache and opens the Android sharing panel. It includes local progress, wallet and reward history. You choose whether and where to save or share it. Opening the panel alone does not mean a backup was saved. The temporary copy can be replaced by the next export or removed when cache is cleared.
Importing reads a JSON file you select with the Android file picker; Luma processes it locally and does not upload it to us. A device, app, recipient or storage service you choose may separately store, back up or sync exported files under its own settings and policies.
Retention and your controls
- Clearing Luma's app data or uninstalling it can remove local progress, reward records and app preferences. Clearing app cache can remove the temporary exported backup.
- Save a backup outside Luma before clearing data, uninstalling or moving devices, and confirm you can find the file.
- Delete exported backups separately from your device and any recipient or storage service where you placed them. We cannot remotely retrieve or delete files kept only by you or a destination you chose.
Turning off ads, clearing app data or uninstalling Luma does not request deletion of data already received by Google. Google's retention and deletion practices are described in its privacy policy. For questions about retention or deletion of information you sent directly to support, contact support@aguga.app.
Website and hosting requests
Visiting these pages or opening a website link from Luma makes network requests to the server that delivers the page. Hosting infrastructure processes technical information such as your IP address, requested address and browser request details to deliver and protect the service. This is separate from locally stored game progress.
These Luma pages load their styles, images and gameplay video from this website and do not import remote fonts. The YouTube Shorts link opens Google's service when you choose it. Other pages on the Aguga website may request Google Fonts; Google's Google Fonts privacy information explains those requests.
When you contact support
If you email support@aguga.app, we receive your email address, message and any attachments through our email provider. We use this information to respond to your request and investigate the issue. Avoid sending sensitive personal information; a language, level number and description are usually enough for a puzzle report.
You can contact us about access, correction or deletion of information you sent us, or other privacy rights available where you live. We cannot recover a save kept only in your app. Attach a backup only if you choose to share its contents with support.
Audience
Luma is intended for people aged 13 and older and is not directed to children under 13. Optional rewarded ads in the v0.1.18 candidate are restricted to players who select “18 or older” and enable them separately. Please do not send personal information about a child. If you believe a child has sent us personal information, contact support@aguga.app to request its deletion.
Changes and contact
We will update this page when Luma's data handling changes. For questions about this policy or a privacy request, contact the publisher:
Sarkhan Rasullu · Aguga Games
support@aguga.app